A 4.6-star supplier and a 4.7-star supplier convert repeat buyers at wildly different rates. The star average hides it; the review text doesn't.
- 1Mentions of "as described" predict repeat orders better than the star count.Buyers who don't have to reconcile the listing against what arrived come back at a much higher rate.
- 2Reviews that mention lead time accuracy matter more for B2B than consumer marketplaces.A buyer planning downstream production cares more about a reliable date than a fast one.
The short version
- Star averages compress signal that the review text still carries.
- "As described" and lead-time accuracy are the two phrases most correlated with repeat orders.
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NK
Neha Kapoor
Head of Marketplace Trust
Neha leads trust and onboarding research for reCart Buyer, working with new suppliers to close the gap between listing and first order.